Were cigarettes the greatest crime of the twentieth century?
“Moral outrage over the tobacco industry’s century-long (and counting) merchandising of death colors every word of this book, from the title page to the final entry in the index. When you finish reading this superbly contextualized and harrowing work, I predict you will not only share Proctor’s ire, you will even agree with his titular word choice. (Well, almost; and I hope not.)”
- Howard Markel, “The Very Deadliest Habit”
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