What is it about cats that creates internet page-view gold?
“But why have cats specifically been so successful at soliciting our attention? One hypothesis is that there is a fateful link between cats and human babies that explains their Internet stardom. According to Michael Newall, a philosopher of art at the University of Kent, our inordinate interest in cats may derive from their formal resemblance to our offspring—their big eyes, smallish noses, and dome-shaped heads trigger the evolutionary nurturing instincts that we have evolved toward babies. There may even be a multiplying “superstimulus” effect at work: Newall posits that the exaggerated proportions of cats’ baby-like features prompt an exaggeratedly intense, and involuntary, response in people.”
- Perry Stein, “Why Do Cats Run the Internet? A Scientific Explanation”
Photo courtesy of New York Times